2024 Annual Review

Hello everyone!

Yes, I know, it’s Friday; sorry for the delay!
This newsletter took me much more time than I expected to write.

But it was worth it: welcome to LaDataViz's 2024 annual review!

Did we reach our goals? How much money did we make? What worked and what did not? We will tell you everything!

Context and goals

As a reminder, we are a small data visualization studio of two, and we do not plan to change that anytime soon! We want to stay small, flexible, and as free as possible.

Our mission is to make your data visualization workflow easier.
To do that, we focus on three different areas:

• Product: We develop tools primarily for Tableau users.

• Consulting: We help clients with data visualization projects.

• Content: We communicate mainly through YouTube videos and this newsletter.

Goal

In 2024, our focus was thriving.

Our primary objective was to improve everything we built and shared in previous years. We had five main goals:

• Increase the revenue from products ✅

• Create four new products ✅

• Completely redesign our website ✅

• Send at least two newsletters per month ✅

• Publish at least one video per month on YouTube ❌ (far from it)

The first three goals are product-oriented, and the other three are content-oriented.
We did not have any goals related to the consulting side of our activity.

Let’s start by looking at the product side and answering the central question: Is it viable to create a small company that builds products for Tableau users?

Products

We created an excellent base for our product in 2023. Most of the technical questions related to handling accounts, licenses, payments, etc., were solved.

In 2024, we focused on creating new products using the same base and concentrated on increasing the revenue from the products.

We are currently selling six main products:

• Figma to Tableau Plugin - $179 / year
  Generate and convert your Figma designs into Tableau dashboards.

• Viz Extensions - $150 (or $35 per extension) for the cloud version.
  Generate advanced visualizations directly inside Tableau.

• BANg - $59.
  Generate KPI cards in Tableau in minutes instead of hours.

• Filter Manager - $49
  Customize all your Tableau filters with a single click.

• Better Download Extension - $25

  Download the underlying data of a pre-selected worksheet in Tableau.

• AdvViz - Free
  Export static advanced visualizations in Tableau.

Product Revenue

This is the most critical part for us and our key indicator for 2024.